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The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge

- Cheung, Man Lai, Pires, Guilherme, Rosenberger III, Philip J.

Developing a conceptual model for examining social media marketing effects on brand awareness and brand image

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.

Learning through experience: the impact of direct experience on children's brand awareness

- Baxter, Stacey

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